In Brazil, women spend twice as much time on household chores as men do, and yet still have to listen to the same old excuses of “I don’t know how to do it” or “if the colors bleed, you’ll yell at me”. 
In order to address the fact that washing clothes is a chore for everyone, and to engage consumers to talk about this topic, we decided to literally wash the lame excuses away with Brastemp. Let’s try to put an end to inequality in the home, shall we?
Role: Executive Creative Director
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