We all know the names of classic drinks, but why is the Moscow Mule called Moscow Mule? And why is the Old Fashioned called Old Fashioned?
There's a story behind every drink. Find them all at Drink Festival.
Moscow Mule

Hollywood in the 40s. Dreams of fame, glamour, limousines, and dreams of ginger. Yes, ginger. Ginger snaps and ginger ale were not enough for Mr. Morgan. He wanted more. So he made ginger beer. If you're not a big fan of ginger, know that everyone in Hollywood back then would have agreed with you. Because he barely sold any of it. But opportunity seems to have a special taste for Hollywood. The owner of a Russian vodka walked into Morgan’s bar one day. This might sound as if this was a successful man, but let us remind you that this was 1940 and Americans wouldn’t buy anything made by "those commie Russians". So, Morgan and the Russian vodka owner had a chat at the counter. Morgan’s girlfriend was also around. Her story? She had inherited a giant copper factory and had no clue what to do with it. As they talked about their failures, a weird suggestion came up: "let's put together everything we can't sell". It seems ridiculous to fix a problem by adding more problems into the mix. But one sip of that copper mug with vodka and ginger beer, and there it was: the newborn Moscow Mule had what it took to "make it in Hollywood". There's a story behind every drink. Find them all at Drink Festival.
Gin & Tonic

The British way of dealing with heat, conflict and things spreading around their bodies. In the 19th century, a British troop was sent to India. But this was far from being the let's-go-travelling-hit-the-Instagram-wanderlust-hashtag kind of trip. Why? Because tropical countries had the kind of thing that spreads around our bodies in a way that Brits had never seen before. No, you dirty mind. We're talking about malaria. Quinine, the basic ingredient in tonic water, was the best way to prevent that disease. All the troops had quinine in their rations, but they hated its bitter taste. Luckily, they also had gin in their rations – because, well, Brits and priorities. It wasn’t long before they discovered that gin helped take away the bitter edge of quinine. A little bit of lime to enhance it and voilà: out of an eighteenth-century doctor's recipe, the Gin & Tonic came to life. Good for the health. Good for the Indian summer. Win-win. There's a story behind every drink. Find them all at Drink Festival.
Old Fashioned

A brief story about the human mind, bad ideas and traditions. After so many years on the menu, the whisky cocktail came up against what has been proven to be a constant part of human history: bad ideas. White socks with sandals, facetime while running, men’s white pants on just any occasion. There’s no shortage of examples today, and nineteenth-century bars were no exception. Because the whisky cocktail was a decade-old drink, some bartenders started remaking it using modern-day liquors, more fruits and other bad ideas. These new versions tasted as if a golden retriever tried to fit into a glass every single tasty treat it had ever gotten in its life. Considering that this wasn't a drink made for golden retrievers, humans hated it. As a bartender started making the whisky cocktail one day, as soon as he got his hands on something other than whisky, bitter and sugar, a voice said:: "STOP! No! All I want is the drink like it was in the old days." And that's how the nickname for a drink that had always existed came to life: the Old-Fashioned. There's a story behind every drink. Find them all at Drink Festival.
Role: Creative Director
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