“Keep your friends close, but your enemies closer,” as the saying goes. On International Friendship Day, Fusion Energy will turn all opponents into allies. The brand invites gamers to take a virtual picture with their main opponents. More than prove the real value of that friendship, that selfie will offer you rewards. After all, in these hard times that we are all going through, a friendly attitude, like a photo next to your gaming opponent, is a remarkable way of celebrating that date.
Role: Creative Director