MARCELO RIZÉRIO
Co-Founder & CCO at Euphoria Creative
Hi, I’m Marcelo Rizério, Co-Founder and Chief Creative Officer (CCO) at Euphoria Creative, a full-service agency born out of a desire to create purposeful communication, work driven by cultural relevance, a social-first mindset, and a proprietary methodology designed to deliver real impact.
After more than 20 years in the advertising industry, working at top agencies like AlmapBBDO, LewLara\TBWA, Leo Burnett, CP+B Brazil (where I stayed for the agency’s first six years), and FCB Brazil, I felt it was time to build something new. Something with creative freedom, no bureaucracy, deeper strategic thinking, and, above all, a stronger connection with people.
Euphoria Creative was born from that vision: we believe that brand loyalty is dead, and that cultural relevance is what truly drives results today. In a world overloaded with messages, where people spend less than 2 seconds on each piece of content, we realized that the biggest enemy brands face today is apathy. And that insight led us to develop our exclusive methodology, based on behavioral data.
We mapped different types of apathy: brand, category, innovation, platform, and culture, and created a new kind of creativity, designed to trigger real reactions. We translate that creativity into narratives, actions, interactions, and prototypes, all connected to move people and generate results.
Throughout my career, I’ve had the privilege of working with iconic brands like AB-InBev (Stella Artois, Corona, and Bohemia), Diageo (Johnnie Walker, Smirnoff, and Tanqueray), Unilever (Hellmann's, Dove, and Kibon), Volkswagen, Fiat, Nissan, Samsung, Netflix, Uber, Didi (99), VISA, Bauducco, Pepsi, Gatorade, Pedigree, and many more.
I’ve won 27 Cannes Lions, along with honors at D&AD, One Show, and Clio Awards. In 2014, I was ranked by The Gunn Report as the 7th most awarded Art Director in the world.
But what truly drives me today is using all that experience to create projects that spark meaningful conversations and generate cultural relevance for brands.
I’m a father of three boys, a devoted husband, and an aspiring mixologist who’s always experimenting in his free time.
work
experience
Euphoria Creative
Co-Founder & CCO | Oct 2022 – Present
FCB Brasil
Executive Creative Director | Feb 2021 – Oct 2022
Crispin Porter+Bogusky
Creative Director | Sep 2014 – Dec 2020
Leo Burnett TailorMade
Art Director | Oct 2011 – Aug 2014
LewLara\TBWA
Art Director | Oct 2009 – Sep 2011
AlmapBBDO
Art Director | May 2007 – Sep 2009
GiovanniDraftFCB
Art Director | Jun 2006 – Apr 2007
Central do Brasil
Feb 2002 – Dec 2005
awards
27 CANNES LIONS
3 Gold, 9 Silver, 15 Bronze
CANNES REPORT
#7 Most Awarded Art Director | Cannes Report 2014
11 EFFIE AWARDS
1 Grand Prix, 2 Gold, 6 Silver, 2 Bronze
8 D&AD
1 Silver, 4 Wood, 3 Nomination
24 ONE SHOW
2 Silver Pencil, 5 Bronze Pencil, 17 Merit
11 CLIO
3 Gold, 3 Silver, 5 Bronze
49 CCSP – BRAZILIAN CREATIVE CLUB
11 Gold, 18 Silver, 19 Bronze, 1 Green Star
Agency of The Year 2022
7 NEW YORK FESTIVAL
1 Gold, 1 Silver, 5 Bronze
5 ANDY AWARDS
1 Gold, 4 Silver
11 WAVE FESTIVAL
1 Grand Prix, 1 Gold, 6 Silver, 3 Bronze