We can't put our brand on the Brazil jersey. But fans just do it.
Nike's Brazil 2002 jersey was released costing the equivalent of 1/3 of the Brazilian minimum wage. Needless to say, fans were pissed.
Flash, a benefits card accepted in more than 2 million shops, saw in the crowds outrage an opportunity to put the brand on the most iconic jersey of football. By offering a 50% refund for every fan who purchase their jersey on Nike's e-commerce and customize it with Flash's brand, we became part of the World Cup conversations. And we got noticed even by Nike, which blocked our name on their e-commerce. We then embraced handmade customizations and added some extra time for our promo.
Nike's Brazil 2002 jersey was released costing the equivalent of 1/3 of the Brazilian minimum wage. Needless to say, fans were pissed.
Flash, a benefits card accepted in more than 2 million shops, saw in the crowds outrage an opportunity to put the brand on the most iconic jersey of football. By offering a 50% refund for every fan who purchase their jersey on Nike's e-commerce and customize it with Flash's brand, we became part of the World Cup conversations. And we got noticed even by Nike, which blocked our name on their e-commerce. We then embraced handmade customizations and added some extra time for our promo.
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/245310e3-de99-43c6-bc49-7197ee95df15_rw_1920.jpg?h=f381947e65b06323850be63ea2523ba2)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/76c67d12-d08e-4641-8fcc-ff4e27d1144b_rw_1920.jpeg?h=7de4a2ba913c5f4b753c137697a4cfe6)
Role: Executive Creative Director