THE FIRST DESIGN CAMPAIGN WHERE FORMULA 1 DRIVERS BECAME ARTISTS.
Since every Formula 1 race is unique, filed with stories that happen only once, we turned the shapes, curves and colors of Formula 1 into a canvas for drivers to make their art. A moving visual identity that tracked data from every moment, circuit, team and story, and turned them into minimalistic pieces of art, designed by what the drivers did at each GrandPrix.
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/8fc899b3-5860-4a8a-be3e-5cd14bbdb53c_rw_1920.png?h=7c20cd1e142fa5fb2a7cc853ba12eb9e)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/9b6bed67-ecbd-45a1-a7f1-dca390e98a7f_rw_1200.gif?h=751a198c45db447d4a381df49aa16672)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/fe24cbd8-0b52-48bb-a74b-062c8fee2419_rw_1920.jpg?h=49c8586c0a9a1c5d8c0a1404bd620ef5)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/a141d145-8f64-4e41-b76f-556c837ff550_rw_1920.jpg?h=2970332d8c4efa5afb9cf0d8c28a72f9)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/b51bc731-bd79-4a9f-9326-2d31cd493dfa_rw_1920.gif?h=ecd4e5c6519cb2c0c491d4018a6faa52)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/a1debb56-8b1d-4671-b87d-e90b7752d74d_rw_1920.jpg?h=146fb43b212ce772fbad8797cb5249d3)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/97422964-48b6-4fe2-81ef-f668c0e813b9_rw_1920.jpg?h=0d0988be7c63a374f11fd30df418b40e)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/c5bf1958-21c9-4bdb-ad0a-adb696ff3c73_rw_1920.gif?h=aed3345c4fca7411fae82a78f82c2fbc)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/c6770b9b-3f62-4717-b89f-1ac9bb96dc2f_rw_1920.jpg?h=0c24ae21640475cdc7d8f6669f5d95df)
Role: Executive Creative Director