THE FIRST DESIGN CAMPAIGN WHERE FORMULA 1 DRIVERS BECAME ARTISTS.
Since every Formula 1 race is unique, filed with stories that happen only once, we turned the shapes, curves and colors of Formula 1 into a canvas for drivers to make their art. A moving visual identity that tracked data from every moment, circuit, team and story, and turned them into minimalistic pieces of art, designed by what the drivers did at each GrandPrix.
Role: Executive Creative Director