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A product created to be shared in real life.
We have created a new product for McCain, the emoticons potatoes, which have been patented globally.
McCain is the global segment leader brand. We needed to increase its presence among a younger audience. How to create a campaign that reaches the youngsters and raise the sales of a brand that apparently has reached the peak? 
By not creating a conventional campaign, but a new product: the Emoticons Fries. More than a Smile, 12 Emoticons. The product took over the supermarket shelves and social networks, aside from being incorporated to the menu of franchises such as the Outback Steakhouse. 
Each one of the 12 Emoticons Fries received a global patent registration. And, for the first time, McCain Brazil could export a product rather than just importing.
Marcelo Rizério - Creative Director and Art Director
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