The current Brazilian government is blocking critics on social media more and more. So Abraji – the Brazilian Association of Investigative Journalism –, and Congresso em Foco asked: is this a new kind of censorship?
During the military dictatorship that ruled Brazil for 21 years, journalists would publish cake recipes in place of articles censored by the government as a form of protest against censorship. The cakes became a symbol of resistance.
By using non fungible-tokens, we ensure that each cake is certified and unique, registering and certifying the specific context of the block (the politician who blocked, who was blocked, and the reason behind it), and serving as a digital report. Once registered to the blockchain, each NFT is impossible to censor or erase.
Role: Executive Creative Director