On average, a person spends 6 hours and 37 minutes per day
in front of a screen - time enough to have an impact on sleep quality,
self-esteem, and even mental health.
As a global entertainment platform, we decided to act worldwide
and support our users to have some healthy fun off screen.
So, we created a campaign starring thumbs exhausted from scrolling,
and an in-app tool that allows users to control their screen time
by scheduling breaks, sleep reminders and showing their usage report.
The animation was cocreated with Danny Casale, a TikTok hit maker,
and the song tapped into a nostalgic trend by parodying
one of the 80's greatest hymns:
Cindy Lauper’s Girls Just Wanna Have Fun.
in front of a screen - time enough to have an impact on sleep quality,
self-esteem, and even mental health.
As a global entertainment platform, we decided to act worldwide
and support our users to have some healthy fun off screen.
So, we created a campaign starring thumbs exhausted from scrolling,
and an in-app tool that allows users to control their screen time
by scheduling breaks, sleep reminders and showing their usage report.
The animation was cocreated with Danny Casale, a TikTok hit maker,
and the song tapped into a nostalgic trend by parodying
one of the 80's greatest hymns:
Cindy Lauper’s Girls Just Wanna Have Fun.
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/3ee4ab3f-e35d-495e-a8ad-fd9b14b73256_rw_1920.jpg?h=b8ff0fd0d43bf24de64f5b7e6a36fe08)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/8b772f73-7c3e-480e-9660-7a0dd70d7e89_rw_1920.jpg?h=95b035a1a6504b539417a332f4b09bd8)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/a8f443f5-743c-46bd-9ab0-58994fd404e0_rw_1920.gif?h=426e8e5f3de44cc0d4a403fd6fc581a0)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/37768a6e-080c-4320-8d05-a488728a6a61_rw_1920.jpg?h=49ef47b5b25be56106a9343c646e4d35)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/49463e76-a025-4743-83c4-b9f43519dea0_rw_1920.jpg?h=00dbe741d95158eb90c11e650c482148)
![](https://cdn.myportfolio.com/902bab85329c4a4398711ae68eb98504/62d7faac-17b3-4106-9369-99565d2c63e3_rw_1920.jpg?h=3553b4948507f3ce88bbc7f557769bb8)
Role: Art Director and Executive Creative Director