On average, a person spends 6 hours and 37 minutes per day in front of a screen - time enough to have an impact on sleep quality, self-esteem, and even mental health.
As a global entertainment platform, we decided to act worldwide and support our users to have some healthy fun off screen.
So, we created a campaign starring thumbs exhausted from scrolling, and an in-app tool that allows users to control their screen time by scheduling breaks, sleep reminders and showing their usage report.
The animation was cocreated with Danny Casale, a TikTok hit maker, and the song tapped into a nostalgic trend by parodying one of the 80's greatest hymns: Cindy Lauper’s Girls Just Wanna Have Fun.
As a global entertainment platform, we decided to act worldwide and support our users to have some healthy fun off screen.
So, we created a campaign starring thumbs exhausted from scrolling, and an in-app tool that allows users to control their screen time by scheduling breaks, sleep reminders and showing their usage report.
The animation was cocreated with Danny Casale, a TikTok hit maker, and the song tapped into a nostalgic trend by parodying one of the 80's greatest hymns: Cindy Lauper’s Girls Just Wanna Have Fun.
Role: Art Director and Executive Creative Director